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Small Business Edge

Small Business Edge by Ceterus gives insight, inspiration, and advice for small business entrepreneurs from experts who have done it first hand. Entrepreneurship is more popular than ever before, but in the hype around startups and solopreneurs, the silent majority of entrepreneurs are ignored. T.K. Coleman brings you the stories of these entrepreneurs. The small and medium-sized business entrepreneurs who account for the vast majority of U.S. businesses and employment. From restaurant to franchise owners, from main street business to long-time consultants, you will hear the marketing, accounting, business and life lessons learned from decades of real small business experience. New weekly episodes with experienced entrepreneurs will teach you what it takes to make it as a successful small business or franchise entrepreneur in the 21st century.
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Jun 25, 2018

Helaine Knapp joins Small Business Edge for the first episode of season 2.

Helaine is the CEO and founder of City Row, a boutique fitness studio that combines row intervals on sexy, water machines with dynamic sculpting exercises. City Row has been open since 2014 and has grown immensely since then.

Helaine Knapp didn’t always know that she would be the founder of a successful startup in the boutique fitness industry though. Before that, she worked in high fashion, advertising, publishing and eventually the tech start up industry, and she always spent her evenings in the gym. 

After getting a back injury at 25 years old, a friend suggested rowing for an amazing workout that is low impact. Helaine wasn’t into it at all! But, Helaine saw an opportunity in the industry for a great low-impact workout, and despite her negative connotations about rowing, she couldn’t get away from it.

She found a sexy, water rowing machine and paired it with weight training. She put up a website and with the help of a friend, did a pop up class to see if anyone was interested in the idea. From there, it completely took off.

Discussed in this episode:

  • How City Row was developed and why it was so successful right off the get go
  • The challenges of working full-time and building a business on the side 
  • The biggest lessons that Helaine has learned through founding City Row
  • The consistent struggles as a founder of a small business in a competitive industry 

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