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Small Business Edge

Small Business Edge by Ceterus gives insight, inspiration, and advice for small business entrepreneurs from experts who have done it first hand. Entrepreneurship is more popular than ever before, but in the hype around startups and solopreneurs, the silent majority of entrepreneurs are ignored. T.K. Coleman brings you the stories of these entrepreneurs. The small and medium-sized business entrepreneurs who account for the vast majority of U.S. businesses and employment. From restaurant to franchise owners, from main street business to long-time consultants, you will hear the marketing, accounting, business and life lessons learned from decades of real small business experience. New weekly episodes with experienced entrepreneurs will teach you what it takes to make it as a successful small business or franchise entrepreneur in the 21st century.
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Dec 21, 2018

Jane Banheman is the owner and founder of Blue Nectar Yoga in Falls Church, Virginia.

Jane has been practicing and teaching yoga for nearly two decades, and after working for many different organizations around the world, she decided to combine everything that she had learned to open her own studio.

The yoga industry is incredibly saturated and being in the Northern Virginia / DC area, it’s important to have a specific niche, avatar, and something that sets you apart from the competition.

On this episode, Jane shares what makes Blue Nectar Yoga unique, how to run a successful business in a saturated industry, how she prioritizes self-care in her life, and much more.

Discussed in this episode:

  • Why it’s important to love what you do everyday, and why work doesn’t have to be something that we hate  
  • How Jane got into yoga and what inspired her to open Blue Nectar Yoga
  • The challenges of the yoga industry and being a small business owner in a saturated market  
  • The transition from yoga teacher to yoga studio owner and what Jane learned through that process
  • How your competition can make you great
  • Why it’s important to get clear on your mission, who you’re trying to serve, and what you’re trying to achieve
  • What sets Blue Nectar apart from other yoga studios
  • Why self-care is key for success as a business owner

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