Small Business Edge

Small Business Edge by Ceterus gives insight, inspiration, and advice for small business entrepreneurs from experts who have done it first hand. Entrepreneurship is more popular than ever before, but in the hype around startups and solopreneurs, the silent majority of entrepreneurs are ignored. T.K. Coleman brings you the stories of these entrepreneurs. The small and medium-sized business entrepreneurs who account for the vast majority of U.S. businesses and employment. From restaurant to franchise owners, from main street business to long-time consultants, you will hear the marketing, accounting, business and life lessons learned from decades of real small business experience. New weekly episodes with experienced entrepreneurs will teach you what it takes to make it as a successful small business or franchise entrepreneur in the 21st century.
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Small Business Edge



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Mar 6, 2019

Steve Eddleston is an immigrant from New Zealand. After a successful career in Customer Support for High Tech, he now owns and operates a New England territory for Planet Fitness - the leading general fitness health club chain in the USA. He owns 15 location throughout the New England area.

On this episode of Small Business Edge, Steve not only shares a lot of practical wisdom about how to get started in the franchising world, and how to navigate a lot of the challenges that come up along the way, but Steve has a unique ability of humour and storytelling to not only cope with challenges and inspire others.

If you’re someone who is looking to start a small business or get started in the franchising world, what you’ll from Steve is that you don’t have to know all the answers to all the questions about how things are going to be okay in order to know that they’ll be okay, and that you have the power to make it so.

Discussed on this episode:

  • Why Steve left tech to run his own business
  • The reactions from his friends and family when he decided he wanted to open a gym
  • Why Planet Fitness was a good investment
  • How Steve went from owning 1 Planet Fitness to 15 in the New England area
  • Every franchise location is a completely different business even when it’s a part of the same company
  • What Steve learned about selling businesses and how to determine when it’s the right time to sell

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