Small Business Edge

Small Business Edge by Ceterus gives insight, inspiration, and advice for small business entrepreneurs from experts who have done it first hand. Entrepreneurship is more popular than ever before, but in the hype around startups and solopreneurs, the silent majority of entrepreneurs are ignored. T.K. Coleman brings you the stories of these entrepreneurs. The small and medium-sized business entrepreneurs who account for the vast majority of U.S. businesses and employment. From restaurant to franchise owners, from main street business to long-time consultants, you will hear the marketing, accounting, business and life lessons learned from decades of real small business experience. New weekly episodes with experienced entrepreneurs will teach you what it takes to make it as a successful small business or franchise entrepreneur in the 21st century.
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Small Business Edge



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Mar 9, 2017

Chad Walldorf had just graduated college when he and two high school friends decided to open a restaurant. With little prior experience, they created the first Sticky Fingers restaurant in Mount Pleasant, SC and grew it from one restaurant to sixteen locations with one thousand employees across five states just fifteen years later.

The three founders started without much experience, but constantly learned and grew as the business developed. Along the way, Chad and his partners exemplified the eagerness to learn and the drive required to succeed as an entrepreneur.

On this episode, Chad tells his story of starting and growing a successful restaurant chain with two close friends. He shares about why they decided to sell and his offers his lessons learned about what it takes to succeed as a leader, manager, and entrepreneur while growing a thriving business.

Covered in this episode:

  • The origin story of Sticky Fingers
  • Starting a restaurant with no prior experience
  • Learning by doing as an entrepreneur
  • Working with friends
  • The advantage of being young and naive
  • Growing from one to sixteen locations
  • When is the right time to sell?
  • How do you create great company culture?
  • How do you hire great people?
  • What do most franchisees and entrepreneurs need to know, but don’t know
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